Helping Builders Build and Analysts Analyze.
Moncho represents a new era of market intelligence, designed for two distinct but interconnected groups: the hands-on builders shaping the future and the rigorous analysts seeking to understand it.
At Moncho, we have organized our platform to solve the specific, immediate, and periodic pain points of our core users. Here is a breakdown of who we serve and how we help.
The Primary ICP: Builders & Entrepreneurs
Our primary focus is on the Builders. These are Entrepreneurs, Product Builders, Intrapreneurs, and Business Development professionals who are in the trenches.
They are building or launching new products, or actively seeking Product-Market Fit (PMF). Their needs are immediate and action-oriented. Ultimately, they want data to derisk their business decisions.
Key Pain Points We Solve
- Product Pricing & Offerings: Getting granular details on how competitors structure their pricing and features.
- Distribution Channels: Understanding where and how products are reaching customers.
- Highest Sold Products: Identifying best-sellers to understand demand signals.
- Market Sizing: Calculating the Total Addressable Market (TAM) to evaluate opportunity costs.
Secondary Needs
Beyond the immediate "hair-on-fire" problems, Builders also look to Moncho for broader context:
- Competition: A holistic view of the competitive landscape to identify white spaces and understand blue vs. red oceans.
- Current Trends: Identifying headwinds to avoid and tailwinds to ride.
- Government Policies & Tax: navigating the regulatory environment and VAT/tax implications.
- Funding: Occasional data on grants and funding opportunities.
The Secondary ICP: Investors & Analysts
Our secondary audience consists of Investors, Analysts, Researchers, and Academicians. These users require deep, reliable intelligence to support high-stakes decisions.
Unlike the daily operational needs of Builders, the needs of this group are often episodic—occurring once or twice a year during due diligence, thesis formation, or annual reporting—but they are critical.
Core Pain Points
- Competition Analysis: Deep dives into market incumbents and challengers.
- Market Sizing: Rigorous data validation for investment memos and reports.
- Macro Trends: Understanding the structural headwinds and tailwinds shaping the sector.
The Problem: Static Monoliths in a Modular World
Both our primary and secondary users have needs that are modular in nature. You isolate a problem, solve it, and move on. Yet, the current market solutions are the opposite.
Traditional market intelligence is stuck in the past:
- Static: Delivered as PDF reports that are dead on arrival and rarely updated (often just once a year).
- Expensive: High entry costs that price out the very people building the future.
- Monolithic: Forcing you to buy the whole haystack when you just need the needle. An example is buying a 3k-5k USD syndicated report just for one chart.
Moncho's Answer: Modular & Dynamic
Moncho is built differently because the world has changed. We offer:
- Modular Access & Pricing: Aligning cost with value. Pay for the specific insights you need, as you need them. No bloat.
- Living Data: Our intelligence is dynamic, updated continuously, not a snapshot frozen in time.
- Unbundled Intelligence: We unbundle the report into its atomic units—market sizing, competitor maps, and trends—so you can assemble your own truth.
Bridging the Gap
While the problems of Builders and Analysts overlap—both care about competition and market size—the frequency and urgency differ. Builders need answers now to ship next week. Analysts need answers periodically to allocate capital for the next decade. Moncho's structured, queryable intelligence serves both by being granular enough for immediate action and comprehensive enough for deep research.