Insights & Updates
Discover the latest news, guides, and stories from the Moncho team.
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Who Pays, Who Produces, Who Consumes Market Research?
A working hypothesis: market research often flows in a triangle—institutions buy, analysts produce, SMEs and startups consume. How that shapes our view of ideal customers.
Who is Moncho For? Understanding Our Ideal Customers
Who we serve commercially: primary ICPs (consulting firms, development programs, institutional buyers), secondary segments (investors, accelerators), and the user/distribution role of startups and SMEs.
Moncho's Agentic Workflow: Part 1
How Moncho discovers and scores organizations and products so analysts can run market entry, benchmarking, gap identification, and pricing workflows, with Mermaid diagrams of the pipeline, agents, and architecture.
Moncho's Principles
Six principles for Moncho: demand as the atomic unit, a shared market map with sourced evidence, many interfaces (including AI), and better decisions without inventing certainty.
Why moncho.ai? Our Raison d'Etre
Why Moncho: unbundle market intelligence into modular bricks on a shared market map, with sourced evidence and tools (including AI) so builders decide with less risk.